There are 5 types of social influences
- Culture
- Social Class
- Reference groups
- Family
- Personal Influences
Culture
The traditions, values and attitudes of society will influence a person.
- Having turkey on Thanksgiving is a typical behavior of American culture.
Social Class
The amount of social status someone has can have a significant influence on consumer behaviour.
- A consumer would buy Supreme, since many people wear it and would want, they would try to go along with the trend to boost their social status.
Reference Groups
Groups that we are members of, can influence our opinions, beliefs, attitudes and behaviors.
- A friend can influence you into buying a product and influence you into leaving a product behind.
Family
The major group influence in terms of attitudes, belief and leaned behavior, is family.
- Sometimes parents do not allow their children to buy certain items, and allow them to buy other things.
Personal Influence
These are made up of personal characteristics such as age, occupation, family life cycle, lifestyle.
- Older woman buy makeup to make themselves look younger than they are.