What is Consumer Behavior?
- It is the study of individuals, or groups that take part in the activities associated with the purchase of a product or service.
4 Theories Of Consumer Behaviour:
Psychological models - Focuses on the reasons and motives of why consumers' buy the product.
Sociological models - Where the consumer feels pressured to buy the product, to fit into society.
Economic models - Focuses on maximizing the enjoyment of the consumers' purchases.
Stimulus Response models - Variety of factors that make the consumer react to buy the product.
Sociological models - Where the consumer feels pressured to buy the product, to fit into society.
Economic models - Focuses on maximizing the enjoyment of the consumers' purchases.
Stimulus Response models - Variety of factors that make the consumer react to buy the product.